About Client
Client is one of the largest retail broking houses in India. Their services include stock broking, depository services, commodity trading, and investment advisory services. With an industry experience of over two decades, the organization has a network of 8500+ sub-brokers and franchisee outlets in more than 900 cities across India.
Challenges
- Static Lead Generation and Conversion Rate in a highly competitive industry
- Dipping customer engagement with the website as it required excessive navigation to get the relevant information
Solution
- Assistive and Conversational AI based solution designed to handle complex user queries, intelligently and swiftly
- Strong Analytics and Data Visualization provided critical insights on key KPIs such as lead conversion, CSAT, etc.
- Multilingual support of languages such as Hinglish ensured maximum outreach among the target segment – millennials across Indian cities
- No-Code Workflows enabled the operation team to easily onboard and amend new use cases without any coding experience
Akshada Benke
Senior content developer- Marketing
Akshada Benke is a content marketer at engagely.ai with more than twelve years of experience in digital content marketing field. She describes herself as a Philomath. She is confident & professional in developing strong consumer-insights driven goals to build brand and relationships.
Benefits
30% week on week growth in lead generation rate
40% automation of inbound queries
Informative analytical dashboards enabled strategic business planning and execution
Increased revenue
